Do you even know what your true north is?
I was stuck in this stage for a long time.
I didn’t know what my purpose was, who I was meant to help, or what I needed to do to be truly happy.It wasn’t until I started putting as much work into ME as I was putting into everything around me. Getting in shape and getting in the gym is a huge step forward in your personal development.
Getting in shape is where most programs end and where true north begins.
If you want to get the most out of life you need to be more than just fit.
You need to know what your purpose is, how to serve others to the best of your ability, how to stay composed under times of stress, how to be financially literate, and how to use your mind as your greatest asset rather than a liability.
The sooner you align your habits and mindset to your true purpose, the sooner you step into your true power and make an impact in this world.
Are you living in alignment with your true purpose?
What’s included in the True North program?
customized training program & meal plan
Whether you are trying to lose fat, build muscle, or both you will get a 100% customized training program that includes your meal plan tailored to your goals.
lifestyle coaching
The program includes coaching to optimize your routine, mentality, and overall well-being so you can become the man you’ve always strived to be.
exclusive access to your all-in-one app
Track your workouts, access your meal plan, grocery list, and message your coach directly all in one place, so you can track your progress every step of the way.
1:1 coaching calls & weekly group calls
You’ll have weekly 1:1 calls to check in, track your progress, and build consistency in your routines. Additionally, you'll join our highly engaged community during our weekly group calls, becoming a pivotal member in an environment that pushes you to succeed.
community of like-minded people
You’ll have access to our Slack community. We share wins, struggles, and ways to continually better ourselves as a group.
group meet ups & workouts
Located in Orange County, CA we host group workouts and meet ups for our True North community. Get to know other members, feel inspired by other like-minded people while pushing yourself in a group setting.
Inspire others with custom True North products
Whether you’re on a run or at the grocery store, representing a brand that aligns with your mission is a great way to build your community and meet like-minded people.
• 60% cotton, 40% polyester
• Mid-profile cap with a low-profile embroidery area
• Structured, six-panel cap
• 3.5″ crown (8.9 cm)
• Hard buckram front panels
• Mesh back
• Permacurv® visor, matching undervisor
• Plastic adjustable closure
• Head circumference: 21⅝″–23⅝″ (54.9 cm–60 cm)
• Blank product sourced from Vietnam or Bangladesh
• 50% cotton, 50% polyester
• Pre-shrunk
• Classic fit
• 1x1 athletic rib knit collar with spandex
• Air-jet spun yarn with a soft feel
• Double-needle stitched collar, shoulders, armholes, cuffs, and hem
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
• 100% cotton twill
• 3 ¾″ (7.6 cm) crown
• 2 ¼″ (5.1 cm) brim
• One size fits most
• Sewn eyelets for breathability
• Fabric composition: 82% polyester, 18% spandex
• Fabric weight (may vary by 5%): 6.78 oz/yd² (230g/m²)
• Moisture-wicking
• Blank product components sourced from China
• 50% polyester, 25% combed ring-spun cotton, 25% rayon
• Fabric weight: 3.4 oz/yd² (115.3 g/m²)
• Pre-shrunk for extra durability
• 40 singles
• Regular fit
• Side-seamed construction
• Blank product sourced from Guatemala, Nicaragua, Honduras, or the US
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
• High opacity film that’s impossible to see through
• Fast and easy bubble-free application
• Durable vinyl
• 95µ density
Don't forget to clean the surface before applying the sticker.